MESSAGE FROM THE PRINCIPAL
We live in a media-saturated world. From video clips on your phone, to TV adverts to blockbuster movies, to billboards on the underground, to the music in your ears, you are surrounded by media messages for most of your waking hours. How do you make sense of them all? How do you know what they are trying to communicate — both on an obvious and a less obvious level? How do you know how much you have been influenced — consciously or subconsciously — by these media messages? Does the media reflect your reality, or control the way you view it?
Students will also develop enquiry, critical thinking and decision-making skills through the study of media texts, audiences and institutions in preparation for their exam. Students will also understand how to use media key concepts to analyse media texts and their contexts and specifically when analysing media products in the exams.
Students will also complete a piece of coursework that will enable them to develop their practical skills through opportunities for personal engagement and creativity.
During the A Level course, students are able to enhance their enjoyment and appreciation of the media and its role in their daily lives. They will investigate media in order to understand and evaluate how meanings and responses are created across the media platforms, broadcast, e-media and print.
Students are encouraged to demonstrate, develop and formulate their understanding of the media and its influential role in today's society as well as debating major contemporary media issues